Coca-Cola / Global (including Australia) / 2021Film · Social · Digital & Tech
Real Magic / One Coke Away From Each Other.
Coca-Cola’s new global Real Magic platform
- Brand
- Coca-Cola
- Agency
- BETC London
- Market
- Global (including Australia)
- Region
- Global
- Year
- 2021
The challenge
Reconnect Coca-Cola’s promise with shared humanity after eighteen difficult months.
The idea
One Coke Away From Each Other blends live action, CGI, Twitch, influencers, and refreshed visual identity to celebrate connection.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Coca-Cola
- director
- Daniel Wolfe
- production
- Mathematic
