Roads and Transport Authority (RTA) / United Arab Emirates / 2024Film · Social · Design & Packaging
Real Lives, Real Journeys.
Dubai Metro marked its 15th anniversary through documentary portraits of everyday passengers.
- Brand
- Roads and Transport Authority (RTA)
- Agency
- Livingroom Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Show the role the metro plays in the lives and ambitions of Dubai's residents, including people who do not usually use it.
The idea
A series of short films followed three real passengers—a nurse, a hotel manager and a gym enthusiast—celebrating the everyday heroes who travel by metro. A commemorative stamp edition accompanied the anniversary.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Dubai Roads and Transport Authority
- Creative agency
- Livingroom Dubai
- Production
- Boomtown Productions
- Director
- Ted Beagles
- Stamp partner
- Emirates Post
