Burger King / Philippines / 2025Social
Real Feels.
Burger King turns online food conversations into burger-shaped social visuals.
- Brand
- Burger King
- Agency
- Dentsu Philippines
- Market
- Philippines
- Region
- Global
- Year
- 2025
The challenge
Food-craving conversations were abundant but needed a playful branded response.
The idea
Chat bubbles become buns, patties, cheese and lettuce forming Burger King products.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Burger King
- Marketing head
- Kristine Wong
