Rani / Saudi Arabia / 2025Experiential · Design & Packaging · Social
Rani World.
Rani relaunched its Floats juice for the 95th National Day with a limited-edition can that doubled as a ticket into an interactive Rani World kiosk at Roshn Front in Riyadh.
- Brand
- Rani
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Young Saudis drink less juice than other groups but like drinks that feel playful. Rani wanted to make its Floats range, known for its fruit pieces, relevant to Gen Z again.
The idea
From 22 to 27 September, the National Day can opened the kiosk, which offered AR games, dares, pranks, prizes, a 'lucky can' wall and surprise flash mobs built around the brand's Hobaybat characters. Influencers visited to make content for TikTok and Instagram, and Ninja App sold the can in very small quantities.
Case study source: Campaign Middle East Source ↗
