McDonald's GCC / Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain, Oman / 2023Film
Raise Your Arches (GCC).
The Gulf adaptation of McDonald's eyebrow-raising film brings the invitation to a locally familiar office.
- Brand
- McDonald's GCC
- Market
- Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain, Oman
- Region
- GCC
- Year
- 2023
The challenge
Adapt a successful UK campaign for the Gulf while preserving the nonverbal idea and reflecting local office culture.
The idea
Studio M recreated the original's invitation to McDonald's through raised eyebrows, with a locally diverse cast, wardrobe and office characters including an IT worker and a security guard.
Case study source: Little Black Book Source ↗
Credits
- Regional adaptation agency
- Studio M / Publicis Groupe Middle East
- Creative director
- Hessa Al Sudairy
- Associate creative director
- Victor Haffling
- Account director
- Mahmoud Jaber
- Production company
- Tango Production
- Director
- Remy Cayuela
- Director of photography
- Jeff Bierman
- Original UK campaign agency
- Leo Burnett London
- Original UK film director
- Edgar Wright
