Valencia Tourist Board / Spain / 2022Digital & Tech · Film
Quien lo ha vivido lo sabe.
Valencia used traveler reviews as raw material for destination storytelling and rap.
- Brand
- Valencia Tourist Board
- Agency
- Serviceplan Spain
- Market
- Spain
- Region
- Global
- Year
- 2022
The challenge
Tourism marketing needed authentic voices from thousands of visitor experiences.
The idea
An algorithm processed visitor reviews, which rapper Arkano transformed into poems, rap and destination content.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Valencia Tourist Board
- talent
- Arkano
