Five Star Chicken / Thailand / 2022Film
Quality time, again.
Five Star Chicken recreated a family dinner using digital technology to tell a story about a daughter and her late mother.
- Brand
- Five Star Chicken
- Agency
- Rabbit's Tale
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Help grieving families reconnect with loved ones through an unforgettable meal.
The idea
Deepfake and virtual reality let a daughter recreate a meaningful dinner with her deceased mother for one more memory.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2023Clio Awards / Film Craft / Casting/PerformanceSilver
Credits
- Brand
- Five Star Chicken
- CEO
- Sunard Thanasanaksorn
- director
- Teerapol Suneta
