Pulse Candy / India / 2025Film · Social · Experiential
Pulse of Maha Kumbh.
Pulse Candy told the history of the Maha Kumbh in a generative AI film and backed it with branded boats, water jars and pooja kits for pilgrims at the 2025 gathering.
- Brand
- Pulse Candy
- Agency
- White Rivers Media
- Market
- India
- Region
- Global
- Year
- 2025
The challenge
The brand wanted to use AI to retell a sacred history without losing authenticity, and to show up on the ground without intruding on the event.
The idea
White Rivers Media made a hyper-realistic, narrated AI video running from the Samudra Manthan story to Adi Shankaracharya and the present-day scale of the Kumbh, premiered on YouTube and pushed on Instagram, Facebook and X with influencers. On site, Pulse ran branded boats to the Sangam, Sangam Kalash jars for holy water, pooja kits and games.
Results
- According to the case study, the film passed 89 million views across social platforms.
Case study source: Social Samosa Source ↗
Credits
- Creative agency
- White Rivers Media
- GM, Marketing, DSFL
- Arvind Kumar
