Heineken / IrelandB2B · Digital & Tech
Pub Museums.
Heineken Ireland turned some of the country's oldest pubs into museums, using mobile tech to tell the stories behind their artefacts.
- Brand
- Heineken
- Agency
- Publicis Dublin
- Market
- Ireland
- Region
- Global
The challenge
Historic Irish pubs needed support to survive and stand out.
The idea
Working with publicans, Heineken catalogued each pub's collection of objects and attached stories to them, viewable through mobile and augmented reality. The pubs became cultural destinations, with Le Pub and Thinkhouse joining Publicis Dublin on the work.
Results
- Won eight Cannes Lions, a record for a single Irish campaign
Case study source: Activation Ideas Source ↗
