PSG Foundation / KLABU / Global / Bangladesh / 2023التصميم والتغليف · الأفلام · التجارة الإبداعية
PSG & KLABU.
PSG Foundation and KLABU launched a jersey supporting children’s access to sport in Cox’s Bazar.
- العلامة التجارية
- PSG Foundation / KLABU
- الوكالة
- Wieden+Kennedy Amsterdam
- السوق
- Global / Bangladesh
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Build awareness and financial support for a sports project serving refugee children and neighbouring communities in Bangladesh.
الفكرة
Create a jersey with children’s input and three crests connecting Cox’s Bazar, PSG and KLABU. A campaign featuring local young athletes and PSG players invites supporters to buy the shirt, with proceeds supporting the Bangladesh project.
مصدر دراسة الحالة: Wieden+Kennedy Amsterdam المصدر ↖
فريق العمل
- العلامة التجارية
- PSG Foundation / KLABU
- Campaign photography and film
- Magnifier Creatives
- Project partner
- Friendship
