NTT / JapanExperiential · Digital & Tech
Project Humanity.
Dentsu Lab Tokyo and NTT built technology that lets EYE VDJ MASA, an artist living with ALS, perform live through a digital avatar.
- Brand
- NTT
- Agency
- Dentsu Lab Tokyo
- Market
- Japan
- Region
- Global
The challenge
People with ALS progressively lose movement, cutting them off from physical performance and expression.
The idea
NTT's electromyography sensors read tiny remaining muscle signals and translate them into avatar control, while eye-gaze instruments let MASA play music. He has DJed and performed remotely for live audiences, including a set streamed from Tokyo to SXSW 2024.
Case study source: Activation Ideas Source ↗
