Primark / City Centre Bahrain / Bahrain / 2026Social · Digital & Tech
Primark Bahrain Arrival.
LEVA used AI and CGI social films to build anticipation for Primark’s arrival at City Centre Bahrain.
- Brand
- Primark / City Centre Bahrain
- Agency
- LEVA
- Market
- Bahrain
- Region
- GCC
- Year
- 2026
The challenge
The mall needed to turn a retail opening into an anticipated local social moment.
The idea
A sequence of teaser, reveal and launch films used familiar mall elements and larger-than-life imagery to sustain interest ahead of the opening.
Case study source: LEVA Source ↗
Credits
- Brand
- Primark
- Client
- City Centre Bahrain
