National Bank of Oman / OmanDigital & Tech · Social
NBO AI Family.
National Bank of Oman created an AI-generated virtual family of brand ambassadors shaped by Omani values and put them on ATMs, in branches and across social, SMS and WhatsApp.
- Brand
- National Bank of Oman
- Agency
- Radix Media / Radix Media LLC
- Market
- Oman
- Region
- GCC
The challenge
NBO wanted to look like a digital leader without losing its heritage, while rivals with bigger budgets outspent it on marketing.
The idea
The bank introduced the 'AI Family', a set of AI-generated characters who reflect Omani culture and speak to different customer groups. The family appeared across ATMs, branches, social media, SMS, WhatsApp and offline media. Radix Media is the entrant agency named by Campaign Middle East.
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties MENA 2025 Gold
