PUMA / Al Hilal / Saudi Arabia / 2024Film · Social
Play for Real.
PUMA and Al Hilal launched the 2024–25 kit with a film rooted in the club's football culture and fans.
- Brand
- PUMA / Al Hilal
- Agency
- Leo Burnett Dubai
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Launch the kit and show the depth of Saudi football culture beyond the headlines about international stars.
The idea
The film combines decades of club history, fan-inspired calligraphy and stadium chants with local players and international stars including Neymar Jr.
Results
- More than 5 million video views across social platforms, as reported by The Brand Berries.
Case study source: The Brand Berries Source ↗
Credits
- Brands
- PUMA Middle East and Al Hilal
- Creative agency
- Leo Burnett Dubai
- Production
- Déjà Vu
- Director
- Jep Barcelona
- Photography
- Javier Díez
