KFC / الإمارات / 2025الرقمي والتقنية · التواصل الاجتماعي
Original Fake Games.
KFC took the misleading mobile game ads everyone scrolls past and built the games they promised. Original Fake Games is a free app with three playable versions of the most familiar fake ads.
- العلامة التجارية
- KFC
- الوكالة
- TBWA\RAAD
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Gamers are used to ads for mobile games that look nothing like the game they download. KFC wanted to win credibility with young gamers by being the brand that kept the promise.
الفكرة
TBWA\RAAD recreated three well-known fake-ad scenarios, the rolling barrels, the giant pins and the trapped king, as real games, built by developer Eterna and released free on the App Store and Google Play. Gaming influencers managed by Power League Gaming tested and reviewed them, and KFC bought digital ads in the same spots where fake game ads usually run, linking straight to the real thing.
مصدر دراسة الحالة: Ads of the World المصدر ↖
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD
- الوكالة الإعلامية
- Hearts & Science
- Additional company (social and influencer management)
- Power League Gaming
- الإنتاج
- Piloto
- Additional company (game development)
- Eterna
- الرئيس التنفيذي للتسويق، Yum
- Ahmed Arafa
- المدير العام، TBWA\RAAD
- Joe Lahham
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Frederico Roberto
- الرئيس التنفيذي للاستراتيجية، TBWA\RAAD
- Cathrine Bannister
- المخطط الاستراتيجي، TBWA\RAAD
- Ramez Rahal
- المدير الإبداعي، TBWA\RAAD
- Rodrigo Scapolan
- كاتب الإعلانات بالعربية، TBWA\RAAD
- Farida Abdelaal
- المدير الفني الأول، TBWA\RAAD
- Diogo Seibert
- Senior English Copywriter, TBWA\RAAD
- Sanele Ngubane
- المدير الفني الأول، TBWA\RAAD
- Leandro Werneck
- المدير الفني، TBWA\RAAD
- Omar Ibrahim
- Head of Communications, TBWA\RAAD
- Romy Abdelnour
- Head of Social and Content, TBWA\RAAD
- Tony Kayouka
- Senior Social Media Manager, TBWA\RAAD
- Hamza Khan
- Senior Social Media Executive, TBWA\RAAD
- Rand Hilal
- Senior Account Director, TBWA\RAAD
- Ahmed Hamza
- مدير الحسابات، TBWA\RAAD
- Richard Rao
- Senior Account Executive, TBWA\RAAD
- George Oghgassian
- Account Executive, TBWA\RAAD
- Layla Adib
- Executive Digital Director, TBWA\RAAD
- Rony Skaf
- Senior Digital Manager, TBWA\RAAD
- Rabih Chehayeb
- Digital Account Executive, TBWA\RAAD
- Karim El Khoury
- Digital Account Executive, TBWA\RAAD
- Diala Toska
- Senior Designer, TBWA\RAAD
- Smithesh Krishnan
- المدير الفني، TBWA\RAAD
- Seif Rashwan
- مصمم الرسوم المتحركة، TBWA\RAAD
- Christin Jacob
- Finalizer, TBWA\RAAD
- Sugan Jeevarathinam
- Finalizer, TBWA\RAAD
- Kalaiselvan Mariyappna
- Creative Services Director, TBWA\RAAD
- Ezzat Habra
- مدير وحدة الأعمال، Hearts & Science
- Rawan Hilal
- Growth Lead, Hearts & Science
- Vinay Gangwani
- Planning Manager, Hearts & Science
- Reem Usama
- Senior Planner, Hearts & Science
- Kamal Al Jabi
- Head of Investments, Hearts & Science
- Mohamad Majed
- Associate Director of Investments, Hearts & Science
- Ali Jammal
- Planning Executive, Hearts & Science
- Alaa Ibrahim
- مدير الحسابات، Power League Gaming
- Dennis Slade
- Communications Manager, Power League Gaming
- Mustafa Kannas
- مدير الحساب، Power League Gaming
- Pedro Murta
- Social Media and Influencer Management Executive, Power League Gaming
- Abdul Rahman Hazem
- Director and Post-Production Coordinator, Piloto
- Alexandre Chalabi
- المخرج، Piloto
- Daniel Soro
- المنتج المنفذ، Piloto
- Natalia Souza
- Executive Production Assistant, Piloto
- Willian Sousa
- Commercial Director, Piloto
- Regina Knapp
- Project Coordinator, Piloto
- Roberta Frederico
- Project Manager, Piloto
- Rayssa Bernardi
- Project Manager, Piloto
- Marília Raffaeli
- المدير الفني، Piloto
- Thiago Biazzoto
- الرسّام، Piloto
- Vini Capiotti
- الرسّام، Piloto
- Anderson Nishimura
- المونتاج، Piloto
- Marcio Canella
- المونتاج، Piloto
- Cris Arbex
- Finalizer, Piloto
- Kevin Crauford
- Finalizer, Piloto
- Lucas Garcia
- Motion Graphics and Compositing, Piloto
- Victor Further
- Motion Graphics and Compositing, Piloto
- Pedro Lima Junior
- مصمم الرسوم المتحركة، Piloto
- Alexandre Mendes
- Colorist, Piloto
- Gigio Pelosi
- CTO and Project Lead, Eterna
- Denis Chernitsyn
- Project Manager, Eterna
- Anton Anischenko
- Game Designer, Eterna
- Sergey Kurzov
- Unity Developer, Eterna
- Andrei Snigur
- Unity Developer, Eterna
- Dmitry Grodo
- Unity Developer, Eterna
- Dmitry Bychkov
- QA, Eterna
- Victoria Boris
- 2D/3D Art, Eterna
- Kristina Chernyavskaya
- 2D/3D Art, Eterna
- Lena Mykoliuk
- 2D/3D Art, Eterna
- Ivan Sobodysh
- UI/UX, Eterna
- Anastasia Savitskaya
- Sound Designer, Eterna
- Vadim Shamma
