Bribe Bucket.
In Call of Duty, players who are downed often plead with their enemy over proximity chat. KFC gave them a bargaining chip: KFC vouchers to bribe their way out of being finished off.
- العلامة التجارية
- KFC
- الوكالة
- TBWA\RAAD
- السوق
- السعودية، الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
KFC was already a favourite snack for the region's gamers, but a casual one rather than part of gaming culture. It wanted a real place in Call of Duty, the region's top first-person shooter, without paying for an official in-game placement.
الفكرة
TBWA\RAAD turned KFC vouchers into in-game currency. Top Call of Duty creators in Saudi Arabia and the UAE received special edition Bribe Buckets in briefcases and showed on their streams how they used the vouchers to escape death. A social film then offered a voucher to anyone who reposted it, and in-store posters, tray mats and gaming cards spread the idea in restaurants.
النتائج
- 10,000+ hours watched in the first week, three times the viewership of the region's esports finals, according to the Dubai Lynx entry
- Engagement and impressions up 1,400% without paying for an in-game feature, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Media – Use of Digital Platformsبرونزية
- Dubai Lynx 2025Mediaالجائزة الكبرى
- Dubai Lynx 2025Social & Influencer – Innovative Engagement of Communityبرونزية
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD Dubai
- الإنتاج
- Power League Gaming
- الإنتاج
- Piloto
- Media placement
- Hearts & Science
- المدير العام، TBWA\RAAD
- Joe Lahham
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Santiago Cuesta
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Frederico Roberto
- المدير الإبداعي، TBWA\RAAD
- Rodrigo Scapolan
- المدير الإبداعي المشارك، TBWA\RAAD
- Ayman Shehade
- المدير الفني الأول، TBWA\RAAD
- Diogo Seibert
- المدير الفني، TBWA\RAAD
- Leandro Werneck
- المدير الفني، TBWA\RAAD
- Saif Rashwan
- كاتب الإعلانات، TBWA\RAAD
- Farida Abdelaal
- Senior Social Media Manager, TBWA\RAAD
- Ahmed Hamza
- مدير الحسابات، TBWA\RAAD
- Richard Rao
- Senior Account Executive, TBWA\RAAD
- George Oghgassian
- Account Executive, TBWA\RAAD
- Layla Adib
- Head of Social and Content, TBWA\RAAD
- Tony Kayouka
- Senior Account Director, TBWA\RAAD
- Hamza Khan
- Senior Social Media Executive, TBWA\RAAD
- Rand Hilal
- Senior Designer, TBWA\RAAD
- Smithesh Krishnan
- كاتب الإعلانات، TBWA\RAAD
- Sanele Ngubane
- Executive Digital Director, TBWA\RAAD
- Rony Skaf
- Senior Digital Manager, TBWA\RAAD
- Rabih Chehayeb
- Digital Account Executive, TBWA\RAAD
- Karim El Khoury
- Digital Account Executive, TBWA\RAAD
- Diala Toska
- PR & Communication, TBWA\RAAD
- Romy Abdelnour
- Strategy, TBWA\RAAD
- Catherine Bannister
- Strategy, TBWA\RAAD
- Ramez Rahal
- PR & Communication, TBWA\RAAD
- Lea Moufarej
- Traffic, TBWA\RAAD
- Ezzat Habra
- TV Director, Piloto cinema e televisão LTDA
- Rafael Antonelli
- المونتاج، Piloto cinema e televisão LTDA
- Cris Arbex
- Project Manager, Piloto cinema e televisão LTDA
- Rayssa Bernardi
- المدير الفني، Piloto cinema e televisão LTDA
- Thiago Biazzoto
- Post-Production Coordinator, Piloto cinema e televisão LTDA
- Alexandre Chalabi
- Finalizer, Piloto cinema e televisão LTDA
- Kevin Crauford
- Project Coordinator, Piloto cinema e televisão LTDA
- Roberta Frederico
- Compositing, Piloto cinema e televisão LTDA
- Victor Further
- Compositing, Piloto cinema e televisão LTDA
- Ivan Franco
- Compositing, Piloto cinema e televisão LTDA
- Ullisses Soare
- Finalizer, Piloto cinema e televisão LTDA
- Lucas Garcia
- Compositing, Piloto cinema e televisão LTDA
- Pedro Lima Junior
- Commercial Director, Piloto cinema e televisão LTDA
- Regina Knapp
- Colorist, Piloto cinema e televisão LTDA
- Gigio Pelosi
- Project Manager, Piloto cinema e televisão LTDA
- Marília Raffaeli
- Executive Production Assistant, Piloto cinema e televisão LTDA
- Willian Sousa
- المنتج المنفذ، Piloto cinema e televisão LTDA
- Natalia Souza
- Junior Motion Designer, Piloto cinema e televisão LTDA
- Alexandre Cardoso
- 3D/Unreal, Piloto cinema e televisão LTDA
- Luís Daher
- 3D/Unreal, Piloto cinema e televisão LTDA
- Isaac Nascimento
- Rigger, Piloto cinema e televisão LTDA
- Antonio Froz
- Social media and influencer management executive, Power League Gaming
- Abdul Rahman Hazem
- Communications Manager, Power League Gaming
- Mustafa Kannas
- مدير الحساب، Power League Gaming
- Pedro Murta
- مدير الحسابات، Power League Gaming
- Dennis Slade
