SaveLIFE Foundation / India / 2026Film · Social
Nuksaan Ka Sauda.
SaveLIFE Foundation reframes road safety around the financial logic behind risky choices.
- Brand
- SaveLIFE Foundation
- Agency
- McCann Worldgroup
- Market
- India
- Region
- Global
- Year
- 2026
The challenge
Road-safety messaging often blames behavior without addressing costs shaping decisions.
The idea
Seven films follow drivers' economic tradeoffs, then reveal how saving money can endanger lives.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- SaveLIFE Foundation
