Capital Bank / الأردن / 2024التصميم والتغليف
Notes on Notes.
Jordanians write wishes on banknotes. Capital Bank turned that habit into print ads for its housing, personal and car loans: stop writing the dream on a note and finance it.
- العلامة التجارية
- Capital Bank
- الوكالة
- AdPro&
- السوق
- الأردن
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2024
التحدي
The entry says 92% of Jordanians earn less than JD1,200 a month, so loans are how many reach big life goals. Capital Bank wanted to promote its rates on housing, personal and car loans.
الفكرة
AdPro& and IMPACT BBDO built the campaign on banknotes carrying people's handwritten wishes, turning a familiar local habit into a call to act on them with the bank's financing.
النتائج
- Loan inquiries to the call centre up 11% and website traffic up 23%, according to the Dubai Lynx entry
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Cannes Lions 2025Print & Publishing – D04 SOCIAL BEHAVIOURفضية
- Dubai Lynx 2025Print & Publishing – Social Behaviour & Cultural Insightبرونزية
فريق العمل
- الوكالة الإبداعية
- IMPACT BBDO Dubai
- Creative agency and media placement
- AdPro&
- الإنتاج
- Fraise Studio
- Group Chief Marketing Officer, Capital Bank of Jordan
- Touleen Barto
- Director of Marketing Communications, Capital Bank of Jordan
- Leen Abu-Samra
- المدير الإبداعي، Adpro&
- Rami Qaddoumi
- المدير الفني الأول، Adpro&
- Mohammad Al-Nazer
- Head of Copy, Adpro Communications
- Nicola Mukarker
- المدير الفني، Adpro&
- Malek Smadi
- Ideation, Adpro&
- Anas Makkawi
- Ideation, Adpro&
- Anas Adeili
- الرئيس التنفيذي للإبداع، Impact BBDO
- Ali Rez
- Group Head of Accounts, Adpro&
- Mustafa Sabri
- Senior Account Manager, Adpro&
- Ranim Sahouri
- Senior Account Executive, Adpro&
- Adam Yacoub
- رئيس التخطيط الاستراتيجي، Adpro&
- Rizek Jildeh