Maharat Foundation / لبنان / 2024التصميم والتغليف · حملات العلاقات العامة
Their Final Shot.
Maharat Foundation ran the last photographs taken by journalists killed covering the war, with a line saying they were the final shots of reporters who lost their lives telling the truth.
- العلامة التجارية
- Maharat Foundation
- الوكالة
- TBWA\RAAD
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2024
التحدي
The entry cites the Committee to Protect Journalists' count of at least 128 journalists killed in Gaza, the West Bank and Lebanon by October 2024. Maharat, which defends press freedom, wanted justice for them to become a public issue.
الفكرة
TBWA\RAAD gathered the final footage captured by journalists before they were killed, including executions titled Issam, Rabih and Farah, and Wissam, and ran it across print and mass media.
النتائج
- 32,600+ printed copies, 204,000+ impressions and 19,000+ engagements, according to the Dubai Lynx entry
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Print & Publishing – Market Disruptionفضية
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD Dubai
- المدير العام، TBWA\RAAD
- Joe Lahham
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Santiago Cuesta
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Frederico Roberto
- المدير الفني الأول، TBWA\RAAD
- Jericho Dizon
- Regional Group Account Director, TBWA\RAAD
- Diana Georges
- PR & Communication, TBWA\RAAD
- Romy Abdelnour
- Content Creator, TBWA\RAAD
- Nicole Sayegh
- كاتب الإعلانات، TBWA\RAAD
- Daniela Aguirre
- Strategy, TBWA\RAAD
- Catherine Bannister
- PR & Communication, TBWA\RAAD
- Lea Moufarej
- Traffic, TBWA\RAAD
- Ezzat Habra
- Videographer, Triangle professional photography
- Maroun Trad
