Uncensored Press: Breaching the Algorithm.
Social platforms flag war photos as sensitive and hide them. Lebanese newspaper Al Joumhouria had them recreated on a typewriter, out of letters, numbers and symbols, so the images could be shared without being removed.
- العلامة التجارية
- Al Joumhouria
- الوكالة
- TBWA\RAAD
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2024
التحدي
Journalists covering the region's conflicts found their images restricted by automated moderation. The entry cites Human Rights Watch's count of more than 1,050 removals or restrictions of Palestinian-related content on Meta's platforms in October and November 2023.
الفكرة
TBWA\RAAD worked with typewriter artist Keira Rathbone, who recreated war scenes such as Explosion, Missile, Hero and Home entirely in typed characters. The images ran in Al Joumhouria, An-Nahar and Al Akhbar and on Instagram and Facebook, linked to a petition at uncensored-press.com asking platforms to stop flagging conflict images.
النتائج
- 500,000 views of the images in the first 10 days, according to the Dubai Lynx entry
- None of the typewritten images were censored, the entry says
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Industry Craftالجائزة الكبرى
- Dubai Lynx 2025Media – Use of Printذهبية
- Dubai Lynx 2025Industry Craftالجائزة الكبرى
- Dubai Lynx 2025Industry Craftالجائزة الكبرى
- Dubai Lynx 2025Industry Craftالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- TBWA\RAAD Dubai
- Media placement
- OMD Beirut
- Typewriter artist (production)
- Keira Rathbone
- المدير العام، TBWA\RAAD
- Joe Lahham
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Santiago Cuesta
- المدير الإبداعي التنفيذي، TBWA\RAAD
- Frederico Roberto
- المدير الفني الأول، TBWA\RAAD
- Kaustubh Pachpute
- المدير الإبداعي، TBWA\RAAD
- Sumanth Wilkins
- المدير الإبداعي المشارك، TBWA\RAAD
- Ayman Shehade
- المدير الإبداعي المشارك، TBWA\RAAD
- Alaa Hamdar
- Regional Group Account Director, TBWA\RAAD
- Diana Georges
- Executive Digital Director, TBWA\RAAD
- Rony Skaf
- PR & Communication, TBWA\RAAD
- Romy Abdelnour
- مصمم الرسوم المتحركة، TBWA\RAAD
- Preetam Kotian
- مصمم الرسوم المتحركة، TBWA\RAAD
- Geron Sorsogon
- Strategy, TBWA\RAAD
- Catherine Bannister
- Strategy, TBWA\RAAD
- Aneeta Aby
- PR & Communication, TBWA\RAAD
- Lea Moufarej
- Traffic, TBWA\RAAD
- Ezzat Habra
