Sleepzone / الأردن / 2024التصميم والتغليف · الإعلانات الخارجية

⁨P(illow)tics⁩.

⁨In an election year, Sleepzone launched its premium Tempur pillow in Jordan with ads showing politicians asleep on the job, a joke about what poor sleep does to decisions.⁩

العلامة التجارية: Sleepzone
الوكالة: AdPro&
السوق: الأردن
المنطقة: الشرق الأوسط وشمال أفريقيا
السنة: 2024

التحدي

⁨Jordan is a price-sensitive market dominated by cheaper pillows. Sleepzone had $5,000 to convince people a premium pillow was worth it.⁩

الفكرة

⁨AdPro& and IMPACT BBDO tied better sleep to better decisions and used the local elections as the setting, depicting politicians dozing off.⁩

النتائج

⁨33% of Tempur stock sold against a 20% target, and non-Tempur sales up 12%, according to the Dubai Lynx entry⁩
⁨3.2 million impressions and $250,000 in earned media, by the entry's figures⁩

مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖