Bose / UAE / 2020Digital & Tech · Promo · Creative Commerce
Noise-O-Meter.
Bose turned noisy home offices into savings on noise-cancelling headphones using a digital decibel meter.
- Brand
- Bose
- Agency
- Wunderman Thompson Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2020
The challenge
Make Bose's noise-cancelling headphones relevant to people struggling to work from loud homes during lockdown.
The idea
A mobile experience measured ambient noise and converted the reading into a discount: the louder the home office, the larger the coupon.
Results
- The award-entry case reports more than 7 million impressions and over 7,000 home-office noise measurements in less than a month, alongside a 37.5% rise in average weekly sales of the promoted product.
Case study source: Cresta Awards Source ↗
Awards
- Cresta Awards 2020Digital Design – User journeyGold
- Dubai Lynx 2021 — Grand Prix, Brand Experience & Activation (https://www.vml.com/work/noise-o-meter)
- WARC Prize for MENA Strategy 2021 — Silver (https://www.arabnews.com/media/warc-prize-for-mena-strategy-announces-2021-winners-1914016)
- Loeries 2020 — Silver, Digital Applications, Games & Interactive Tools (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
Credits
- Brand
- Bose
- Creative agency
- Wunderman Thompson Dubai
- Executive creative director
- Pablo Maldonado
- Associate creative director
- Hassan Bilgrami
- Design director and developer
- Diogo Borges
- Art director
- Saymon Medeiros
- Music and sound production
- Vox Haus
