Dubai Tourism / UAE;UK/Ireland/Australia / 2022Film · Social
Dubai Tourism Gardiner Brothers.
Dubai Tourism took the Gardiner Brothers dancing through the city in a destination film for priority overseas audiences.
- Brand
- Dubai Tourism
- Agency
- Wunderman Thompson Dubai
- Market
- UAE;UK/Ireland/Australia
- Region
- Global
- Year
- 2022
The challenge
Dubai needed fresh attention in priority UK, Irish and Australian markets.
The idea
Irish TikTok dancers tour Dubai landmarks, dunes and skyline in a joyful Riverdance-led destination film.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dubai Tourism
- production
- electriclime°
- director
- Chadi Younes
