Bose / UAE / international / 2020Film · Social
Dear Neighbor.
Bose turned the familiar sounds of neighbours during lockdown into a hopeful message about connection.
- Brand
- Bose
- Agency
- Wunderman Thompson Dubai
- Market
- UAE / international
- Region
- Global
- Year
- 2020
The challenge
Bose wanted to make a relevant, product-connected contribution during lockdown, when many brands were producing similar stay-at-home messages.
The idea
A film framed as a letter to neighbours reinterpreted their daily noises as reassuring signs that they were safe. The #StayNoisy message linked that shared experience to Bose's noise-cancelling headphones.
Results
- The WARC case study reports more than 50 million film views and $2 million in earned media value (https://www.warc.com/en/article/bose%3A-dear-neighbor-411741d57a9d41fbaba127b31159b720).
Case study source: Campaign Middle East Source ↗
Awards
- Cresta Awards 2020Digital – Online video adsSilver
- Loeries 2020 — Silver, Film / Online Film above 30 seconds (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
- Clio Awards 2020 — Shortlist, Film Craft / Copywriting (https://clios.com/winners-gallery/details/113499)
Credits
- Brand
- Bose
- Creative agency
- Wunderman Thompson Dubai
- Production company
- Asteroide
- Director
- Thiago Prestes
- Executive creative director
- Pablo Maldonado
- Senior copywriter
- Waleed Bachnak
- Senior art director
- Saymon Souza Medeiros
- Music and sound
- Vox Haus
