Universal Pictures / عالميالرقمي والتقنية

⁨Nobody 2 x Fortnite⁩.

⁨To promote Nobody 2, Universal Pictures put Bob Odenkirk's character Hutch Mansell into a popular Fortnite custom map as a playable-world NPC instead of building its own game.⁩

العلامة التجارية: Universal Pictures
الوكالة: EssenceMediacom
السوق: عالمي
المنطقة: عالمي

التحدي

⁨The film had to reach 18 to 30-year-old moviegoers against heavy competition from other blockbuster releases.⁩

الفكرة

⁨EssenceMediacom and Overwolf Ads took over the trending custom world 'Speed Realistics 2v2', which already had repeat players. A custom NPC of Hutch Mansell, with custom voice lines, joined matches alongside film cosmetics and weapon skins, Nobody 2 posters filled the waiting lobby, and the gameplay echoed the film's plot.⁩

النتائج

⁨According to The Drum Awards entry, the NPC drew 25 million+ impressions and players used branded cosmetics more than 1 million times.⁩
⁨The entry reports 27 minutes of average playtime and 37.6 million+ impressions, 145% over plan.⁩

مصدر دراسة الحالة: The Drum Awards المصدر ↖