adidas / السعوديةالرقمي والتقنية · التجارة الإبداعية

⁨Generative Commerce, Engineered by Adidas⁩.

⁨adidas let shoppers design their own Campus sneakers from a photo they uploaded, with generative AI producing a unique design in under five seconds inside the ad itself.⁩

العلامة التجارية: adidas
الوكالة: EssenceMediacom
السوق: السعودية
المنطقة: السعودية

⁨Generative Commerce, Engineered by Adidas⁩

التحدي

⁨Sneaker personalisation had been slow, manual or limited to preset options, which held back the creativity and engagement adidas wanted from trend-led 16 to 30 year olds looking for exclusivity and self-expression.⁩

الفكرة

⁨Interactive ads asked people to upload an image. Generative AI read the image and turned it into a one-off Campus design in real time, so users could start personalising without being sent to another page. EssenceMediacom ran the media, with Smartifai credited on the entry.⁩

النتائج

⁨eCommerce sales rose 12%, according to the MMA Smarties case summary⁩
⁨60% of users who started the journey completed it, according to the case summary⁩
⁨The ads drew a 2.1% engagement rate, according to the case summary⁩

مصدر دراسة الحالة: MMA Smarties المصدر ↖