Ford (Al Jazirah Vehicles) x HungerStation / السعوديةالتجارة الإبداعية · الرقمي والتقنية

⁨That Affordable⁩.

⁨Riyadh Ford dealer Al Jazirah Vehicles sold the new Ford Territory on HungerStation, the food delivery app, to prove the SUV was as easy to buy as dinner.⁩

العلامة التجارية: Ford (Al Jazirah Vehicles) x HungerStation
الوكالة: Wunderman Thompson KSA
السوق: السعودية
المنطقة: السعودية

التحدي

⁨The Territory was pitched as an affordable SUV, at around SAR80,000, and the dealer needed a sharp way to make that price point stick.⁩

الفكرة

⁨The car was listed on HungerStation like any menu item. Buyers could pick a model, check specs, customise options, see an estimated delivery time and pay in the app, with free delivery and registration papers signed on arrival.⁩

النتائج

⁨According to the agency, the stunt earned 130 million impressions in three weeks.⁩
⁨By the agency's figures, 21,701 cars were added to carts and three were bought through the app.⁩

مصدر دراسة الحالة: Contagious المصدر ↖