No Rights No Women / لبنانحملات العلاقات العامة · التواصل الاجتماعي · التجارب الحيّة
No Rights, No Women.
Lebanese women gave themselves moustaches online and dressed as men on International Women's Day to protest laws that treat them as half citizens.
- العلامة التجارية
- No Rights No Women
- الوكالة
- H&C Leo Burnett Beirut
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
التحدي
Lebanese law did not let women pass their nationality to their children, gave them no custody rights and offered no protection from domestic violence. A new activists' group wanted lawmakers to imagine a country without women.
الفكرة
The movement started on Facebook, where more than 1,000 Lebanese women around the world added moustaches to their profile pictures and switched their gender. Posters invited women to dress as men on 8 March, and that night hundreds marched near parliament. The Facebook page became a hub for NGOs and an online petition.
النتائج
- According to the case study, the movement earned about $1.2m in free media coverage, a figure it attributes to IPSOS.
- The case study says the Honor Crimes Law was abolished on 4 August 2011, about seven months after the movement began.
مصدر دراسة الحالة: AdForum المصدر ↖
الجوائز
- Cannes Lions 2012Media Lionsبرونزية
- Cannes Lions 2012PR Lionsذهبية
- Cannes Lions 2012PR Lionsفضية
فريق العمل
- Creative agency and PR
- H&C Leo Burnett Beirut
- الرئيس التنفيذي للإبداع، Leo Burnett
- Bechara Mouzannar
- Regional Executive Creative Director, Leo Burnett
- Malek Ghorayeb
- المدير الإبداعي، H&C Leo Burnett Beirut
- Areej Mahmoud
- كاتب الإعلانات، H&C Leo Burnett Beirut
- Diala Haidar
- كاتب الإعلانات، H&C Leo Burnett Beirut
- Rana Khoury
- المدير الفني، H&C Leo Burnett Beirut
- Natasha Maasri
- المدير الفني، H&C Leo Burnett Beirut
- Lea Salibi
- المدير الفني، H&C Leo Burnett Beirut
- Roula Asmar
- Deputy Managing Director, H&C Leo Burnett Beirut
- Nada Abi Saleh
- Account Supervisor, H&C Leo Burnett Beirut
- Ghena Maalouf
- مدير الحساب، H&C Leo Burnett Beirut
- Dana Khairallah
- Executive PR, H&C Leo Burnett Beirut
- Hala Akiki
