Break the Silence.
A film for the Lebanese child-protection NGO himaya staged child sexual abuse as a play watched by silent parents, aimed at the witnesses who say nothing.
- العلامة التجارية
- himaya
- الوكالة
- H&C Leo Burnett Beirut
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2012
التحدي
Child sexual abuse is a taboo in Lebanon, where a 2008-2009 study cited by the campaign put the figure at one child in seven. Fear for family honour keeps people who know about abuse from speaking up.
الفكرة
The TV spot shows a predator repeatedly entering a little girl's room while an audience watches it like a theatre play, and the parents turn off the light to avoid seeing it. The predator stays at an unsettling distance and is only visible from certain angles and light, placing the threat inside settings thought to be safe. Intaj Film Production made the film.
مصدر دراسة الحالة: AdForum المصدر ↖
الجوائز
- Cannes Lions 2012PR Lionsبرونزية
فريق العمل
- الوكالة الإبداعية
- H&C Leo Burnett Beirut
- الإنتاج
- Intaj Film Production
- ما بعد الإنتاج
- VTR Beirut
- الرئيس التنفيذي للإبداع، Leo Burnett
- Bechara Mouzannar
- Regional Executive Creative Director, Leo Burnett
- Malek Ghorayeb
- المدير الإبداعي، H&C Leo Burnett Beirut
- Areej Mahmoud
- كاتب الإعلانات، H&C Leo Burnett Beirut
- Salem Habbous
- كاتب الإعلانات، H&C Leo Burnett Beirut
- Tania Saleh
- المدير الفني، H&C Leo Burnett Beirut
- Charbel Sawane
- المدير الفني، H&C Leo Burnett Beirut
- Krystel Hoche
- المدير الفني، H&C Leo Burnett Beirut
- Marya Ghazzaoui
- Deputy Managing Director, H&C Leo Burnett Beirut
- Nada Abi Saleh
- Communication Executive, H&C Leo Burnett Beirut
- Michel Haddad
- Media Manager, H&C Leo Burnett Beirut
- Line Abou Nasr
- المنتج
- Danielle Moussali
- Cinematographer
- Renaud Philipps
- Cameraman
- Nicholas Khoury
- Music and Sound Design
- Jade Souaid
- Music and Sound Design
- Fady Tabbal
