Stok'd Cannabis / Canada / 2024Creative Commerce
Next to Stok'd.
Canadian cannabis retailer Stok'd got around advertising bans by paying for ads for the businesses next door to its stores.
- Brand
- Stok'd Cannabis
- Agency
- Angry Butterfly
- Market
- Canada
- Region
- Global
- Year
- 2024
The challenge
Canadian cannabis rules and platform filters block most cannabis advertising.
The idea
Neighbouring shops promoted their own locations as being 'next to Stok'd', putting the retailer's name into ads that platforms would accept. The geo-targeted, 21+ campaign used social posts, pre-rolls and evening radio, with backup plans in case ads were pulled.
Case study source: Activation Ideas Source ↗
