Uber One / Taiwan / 2023Film · Social
Never Eat Dirt Again.
Uber One turned Taiwan’s eating-dirt idiom into comic stories about savings and affordable meals.
- Brand
- Uber One
- Agency
- Special; Whatever
- Market
- Taiwan
- Region
- Global
- Year
- 2023
The challenge
Taiwanese payday scarcity made eating dirt a familiar metaphor.
The idea
Literal comic scenarios turn a Taiwanese money idiom into Uber One savings, deals, and culturally relevant entertainment.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Uber One
- creative director
- Shiny Lee
