National Bank of Oman / عُمانالرقمي والتقنية · التواصل الاجتماعي
NBO AI Family.
National Bank of Oman created an AI-generated virtual family of brand ambassadors shaped by Omani values and put them on ATMs, in branches and across social, SMS and WhatsApp.
- العلامة التجارية
- National Bank of Oman
- الوكالة
- Radix Media / Radix Media LLC
- السوق
- عُمان
- المنطقة
- الخليج
التحدي
NBO wanted to look like a digital leader without losing its heritage, while rivals with bigger budgets outspent it on marketing.
الفكرة
The bank introduced the 'AI Family', a set of AI-generated characters who reflect Omani culture and speak to different customer groups. The family appeared across ATMs, branches, social media, SMS, WhatsApp and offline media. Radix Media is the entrant agency named by Campaign Middle East.
مصدر دراسة الحالة: MMA Smarties (WARC) المصدر ↖
الجوائز
- MMA Smarties MENA 2025 Gold
