Have a Break, Have a Meeting.
KitKat turned a meeting into the break: a Microsoft Teams call running 24/7 that employees could join whenever they needed a pause, so they looked busy while they rested.
- العلامة التجارية
- KitKat
- الوكالة
- Publicis Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
The entry says 68% of employees feel they don't get enough uninterrupted time, and research suggests they're disturbed every two minutes. The only time people are reliably left alone is when they're in a meeting.
الفكرة
Publicis Middle East built a call that looks exactly like a real meeting, with a blocked calendar, a shared screen and moving charts and slides, hosted by actor and voiceover artist Elie Iskandar. Attendees got a KitKat promo code, CALLKK. It launched for working professionals in the UAE on social media, mainly Meta, and spread through PR.
النتائج
- 4,550 attendees in the first week and 200+ KitKats redeemed, according to the Dubai Lynx entry
- An average break of four minutes per attendee and 129,600 meeting minutes, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2026Digital Craft – Personalised Storytelling & Experienceبرونزية
فريق العمل
- الوكالة الإبداعية
- Publicis Middle East
- Agency partner
- Digitas ME
- Agency partner
- Prodigious
- Agency partner
- Optix
- المدير الإبداعي، Publicis Middle East
- Bana Salah
- المدير الإبداعي المشارك، Publicis Middle East
- Aliza Siddiqi
- BEO, Nestlé Confectionery MENA
- Deniz Yamanel
- Host, voiceover artist and actor
- Elie Iskandar
