STANLEY Tools India / India / 2026Film
Naam Kamaake Dega: Mera Naam.
A carpenter uses his work to earn recognition by his own name.
- Brand
- STANLEY Tools India
- Agency
- 82point5
- Market
- India
- Region
- Global
- Year
- 2026
The challenge
The campaign addresses the habit of referring to skilled tradespeople by their occupation rather than recognising them as individuals.
The idea
The film follows a carpenter whose skill changes how people address him. Humour, energetic editing and animation connect STANLEY’s tools with the pride of building a personal reputation.
Case study source: Good Ads Matter Source ↗
Credits
- Brand
- STANLEY Tools India
- Executive Creative Director
- Ravikumar Cherussola
- Concept and Script
- Sneha Kudva
- Production
- Miramar Films
- Direction and Screenplay
- Pranav Sasidharan
- Producer
- Pranoy Prakash MK
- Director of Photography
- Ananth Rajesh
