Suntop (Coro) / Saudi Arabia, Oman, Bahrain, United Arab Emirates / 2025Digital & Tech · Promo · Design & Packaging
Mega Back to School 2025.
Suntop turns One Piece-themed juice packs into a connected back-to-school prize experience.
- Brand
- Suntop (Coro)
- Market
- Saudi Arabia, Oman, Bahrain, United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Build on the prior year's promotion while reaching younger consumers and creating a measurable, engaging back-to-school experience.
The idea
Limited-edition Suntop packs carried QR codes linking to a bilingual entry experience. Consumers could enter a prize draw for rewards including trips to Japan and gaming consoles, with a digital wallpaper for everyone who completed an entry.
Results
- The case-study partner reports 1 million unique visitors, 5.6 million page views and an average visit duration of 1 minute 44 seconds.
Case study source: Appetite Creative Source ↗
Credits
- Brand and client
- Suntop / Coro
- Connected packaging partner
- Appetite Creative
- Licensing collaboration
- One Piece / Toei Animation
- Brand manager, Suntop
- Omar Shehata
- Managing director, Appetite Creative
- Jenny Stanley
