Sunny (IFFCO) / UAE, Saudi Arabia, Oman, Jordan / 2025Digital & Tech · Design & Packaging · Promo
Keep It Smart, Keep It Sunny.
Sunny cooking oil used connected packaging to bring recipe suggestions, games and kitchen tips to shoppers.
- Brand
- Sunny (IFFCO)
- Agency
- Appetite Creative
- Market
- UAE, Saudi Arabia, Oman, Jordan
- Region
- MENA
- Year
- 2025
The challenge
Demonstrate the usefulness of Sunny products and offer customers reasons to return to the brand beyond the shelf.
The idea
QR codes on three oil variants opened a web experience with games, prizes, cooking tips and an AI-assisted recipe feature based on ingredients users already had.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Sunny
- Company
- IFFCO
- Connected packaging partner
- Appetite Creative
