Porter / India / 2026Film · Social
Mazaak Mat Karo.
Porter uses 28 multilingual films to make professional logistics feel like the sensible alternative to habitual workarounds.
- Brand
- Porter
- Agency
- Colloquial
- Market
- India
- Region
- Global
- Year
- 2026
The challenge
Business owners default to familiar office boys, bike taxis, or informal arrangements, treating inefficient logistics workarounds as normal.
The idea
Humorous, demographic-specific stories turn everyday transport problems into a case against jugaad and for handing logistics to Porter.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Porter
- Colloquial co-founders
- Pradyot Mokashi; Srijan Shukla
- Director, Digital Marketing, Porter India
- Omkar Darekar
