Meesho / India / 2020Film · Digital & Tech
Many Names, One Identity.
Meesho explored how entrepreneurship can help women claim their own identities.
- Brand
- Meesho
- Agency
- DDB Mudra
- Market
- India
- Region
- Global
- Year
- 2020
The challenge
Help Indian women claim identities through online entrepreneurship
The idea
A homemaker becomes a Meesho entrepreneur after her husband recognizes her own identity and earnings
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Meesho
- Founder & CEO
- Vidit Aatrey
