Ford Middle East / GCC / 2021Film
Make Way (F-150).
A cinematic desert film launches the 2021 Ford F-150 to Gulf audiences with a convoy of trucks and a sense of freedom.
- Brand
- Ford Middle East
- Agency
- Impact BBDO Dubai
- Market
- GCC
- Region
- GCC
- Year
- 2021
The challenge
Introduce the new F-150 to Gulf markets in a film that conveys its confidence and capability.
The idea
A choreographed convoy moves through the desert near Dubai. The team shot 21 real vehicles, including the F-150, and expanded the swarm in post-production.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- Impact BBDO Dubai
- Production
- The Talkies
- Director
- Andreas Grassl
- Director of photography
- Oliver Maier
- Chief creative officer
- Paul Shearer
- Associate creative director
- Georges el Ten
- Associate creative director
- Yasmina Boustani
