Etisalat / UAE / 2019Film · Social
Forgotten Names.
Etisalat's Father's Day campaign used a family naming tradition to encourage people to recognise their fathers.
- Brand
- Etisalat
- Agency
- Impact BBDO Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Make Etisalat's togetherness positioning feel more personal and reconnect with audiences.
The idea
A social film drew on the tradition of fathers being known by their eldest child's name and invited children to honour their fathers through social posts.
Results
- The WARC case reports more than 4 million views in two days and over 10 million impressions.
Case study source: WARC Source ↗
Awards
- Dubai Lynx 2020/2021 — Silver, Brand Experience & Activation / Social Behaviour & Cultural Insight (https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/Dubai_Lynx_2020_2021_Brand_Experience__Activation_Winners.pdf)
- Loeries 2020 — Bronze, Digital / Social Media (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
- Cresta Awards 2020 — Finalist, Brand Entertainment / Branded Film or Video (Factual) (https://www.cresta-awards.com/?action=ows%3Aentries.details&e=50513&project_year=2020)
Credits
- Brand
- Etisalat
- Creative agency
- Impact BBDO Dubai
- Production company
- Dejavu
- Chief creative officer
- Paul Shearer
- Executive creative director
- Ali Rez
- Creative director
- Akram Dohojka
- Creative director
- Kean Hartnady
- Strategy director
- Mostafa Hashish
