Al-Futtaim IKEA / UAE / 2023Experiential · Retail & Shopper · PR Stunts
Couch Counselling.
IKEA offered couples access to relationship counsellors while shopping for furniture in Dubai.
- Brand
- Al-Futtaim IKEA
- Agency
- IMPACT BBDO Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2023
The challenge
Address the disagreements that can arise when couples choose furnishings together.
The idea
A limited-time Festival Plaza activation placed QR codes on selected furniture, leading shoppers to book sessions with professional relationship therapists. Posters reflected familiar shopping disagreements.
Results
- IKEA described the in-store activation as a one-day event.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative agency
- IMPACT BBDO Dubai
- Campaign collaborator
- Impact Porter Novelli
