Etisalat / UAE / 2020Film
Lucky or Not: Moonwalk.
A comic film for Etisalat's Wasel Gifts showed a series of unlucky moments before revealing a reward with every recharge.
- Brand
- Etisalat
- Agency
- Impact BBDO Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2020
The challenge
Make a prepaid promotion memorable and give customers a reason to keep recharging.
The idea
A sequence of painfully familiar mishaps demonstrated that even when luck is against you, every eligible recharge can still bring a reward.
Results
- Campaign Middle East reports more than 15 million recharges from over 4 million users for the wider campaign.
Case study source: Campaign Middle East Source ↗
Awards
- Loeries 2020 — Bronze, Film / TV & Cinema Commercials up to 90 seconds (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
- Vimeo Staff Picks — Best of the Year selection (https://campaignme.com/vimeo-picks-etisalat-uae-film-by-impact-bbdo-as-one-of-years-best/)
Credits
- Brand
- Etisalat UAE
- Creative agency
- Impact BBDO Dubai
- Production company
- Dejavu Films
- Director
- Nalle Sjöblad
- Director of photography
- Max Smeds
- Editor
- Rizwan Maple
- Sound
- Akseli Soini
