Meta / Philippines; Metro Manila / 2022Film · Social · OOH
Magic from you.
Meta celebrated Filipino creativity through creator-led films and billboards.
- Brand
- Meta
- Market
- Philippines; Metro Manila
- Region
- Global
- Year
- 2022
The challenge
Reinforce Meta as parent brand through authentic Filipino user creativity.
The idea
Films and creator partnerships spotlighted basketball, graffiti, drag, and app communities, with selected posts on Metro Manila billboards.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Meta
- director
- Paolo Abrihan
- media
- Spark Foundry
