La Libanaise des Jeux / لبنان / 2018الرقمي والتقنية
Lucky Face.
Lebanon's national lottery built a web app that turned any face into a six-digit Loto number for the next draw.
- العلامة التجارية
- La Libanaise des Jeux
- الوكالة
- Impact BBDO Dubai
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2018
التحدي
Lottery ticket sales had fallen by more than 40%, and the traditional Loto meant little to a younger generation who live on social media.
الفكرة
Impact BBDO Dubai built on the idea that everyone online now treats themselves as a personal brand. The Lucky Face web app used facial recognition and social media APIs to convert a player's face into a unique Loto combination, so the numbers felt personal and shareable while the game itself stayed the same.
النتائج
- 53,138 additional tickets sold, according to the case summary published by Direct New Ideas
- Website traffic up 15% and $200,000 in free media, according to the same case summary
مصدر دراسة الحالة: Direct New Ideas المصدر ↖
الجوائز
- Loeries 2018 Grand Prix (Integrated Campaign)
- Loeries 2018 Gold (Media Innovation: Single Medium)
- Loeries 2018 Gold (Data Driven Campaign)
- Loeries 2018 Silver (Digital Integrated Campaign)
فريق العمل
- الوكالة الإبداعية
- Impact BBDO Dubai
- Additional company (AI engineering)
- MAIV AI
- الرئيس التنفيذي للإبداع، Impact BBDO Dubai
- Paul Shearer
- المدير الإبداعي، Impact BBDO Dubai
- Tres Colacion
- المدير الإبداعي المشارك، Impact BBDO Dubai
- Giancarlo Rodas
- كاتب الإعلانات، Impact BBDO Dubai
- Simone Milani
- المدير الفني، Impact BBDO Dubai
- Enrico Motti
- المدير الفني، Impact BBDO Dubai
- Michel Sfeir
- Senior Account Executive, Impact BBDO Dubai
- Nay Nseir
- Developer
- Muaath Ali
- المخرج
- Jose Pacheco
- AI Engineer, MAIV AI
- Jorge Alexander
- AI Engineer, MAIV AI
- Bjorn Wahle
