The Hammam Fighter.
Ahead of its 4G launch, Orange Tunisia released a retro fighting game in which two hammam attendants battle over clients. It ran smoothly only on Orange's network.
- العلامة التجارية
- Orange Tunisia
- الوكالة
- FP7/TUN
- السوق
- تونس
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2016
التحدي
Orange trailed Ooredoo and Tunisie Telecom in Tunisia, and young people, most of its potential 4G subscribers, didn't know how good its speed and coverage were.
الفكرة
Social listening by FP7/TUN showed young Tunisians searching for and playing Street Fighter. The agency made a Street Fighter-style mobile game starring two Harzas, the women who work in Turkish baths, fighting with Tunisian weapons and finishing moves and plenty of local street humour. Because it played smoothly only on Orange's network, it doubled as a demonstration of the 4G service.
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الجوائز
- Cannes Lions 2017Media Lionsفضية
فريق العمل
- الوكالة الإبداعية
- FP7/TUN
- المدير الإبداعي، FP7/TUN
- Georges Yammine
- Strategic Planner, FP7/TUN
- Mongi Bhouri
- Conceptualizer Copywriter, FP7/TUN
- Slim Essaidi
- Regional Head of Strategic Planning, FP7/TUN
- Tahaab Rais
- Digital Planner, FP7/TUN
- Ines Ben Hmida
- مدير منصات التواصل الاجتماعي، FP7/TUN
- Hafedh Farhani
- المدير العام، FP7/TUN
- Khalil Abdelkefi
- المدير العام، FP7/TUN
- Nidhal Zoghlami
- CEO, FP7/TUN
- Afifa Chihaoui
- المخرج
- Mehdi Kelibi
- المنتج
- Haythem Derbel
