Visa / مصر / 2025الرقمي والتقنية · الإعلانات الخارجية · التواصل الاجتماعي
Walla Visa?
Egyptian shopkeepers ask 'Cash walla Visa?' all day. Visa put AI voice devices in their shops and turned every verified mention into paid media promoting that merchant.
- العلامة التجارية
- Visa
- الوكالة
- Saatchi & Saatchi ME
- السوق
- مصر
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2025
التحدي
Visa's logo was everywhere in Egypt, but the entry says preference was falling as local wallets spoke the language of everyday customers.
الفكرة
Saatchi & Saatchi ME installed voice-recognition devices in kiosks and shops that caught the phrase and checked it against payment-terminal audio within 60 seconds. Each verified mention bought media for that merchant, and selected vendors were filmed by Good People Films and featured weekly on TikTok.
النتائج
- 366,000 recorded mentions converted into $24,000 of media, and 210 million+ social views, according to the Dubai Lynx entry
- An average 150% rise in footfall for the merchants, and 48.2% preference for Visa against competitors during the campaign, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2026Outdoor – Interactive Experiencesبرونزية
- Dubai Lynx 2026Direct – Data-Driven Direct Strategyبرونزية
فريق العمل
- Creative agency and PR
- Saatchi & Saatchi ME
- Production and post-production
- Good People Films
- Media placement
- Starcom
- Chief Executive Officer, Publicis Groupe Middle East & Turkey
- Bassel Kakish
- الرئيس التنفيذي للإبداع، Saatchi & Saatchi ME
- Sebastien Boutebel
- الرئيس التنفيذي للاستراتيجية، Publicis Groupe Middle East & Turkey
- Tahaab Rais
- الرئيس التنفيذي للإبداع، Publicis Groupe ME
- Ahmed Younis (Fizo)
- Chief Executive Officer, Publicis Communications UAE
- Nathalie Gevresse
- Chief Executive Officer, Saatchi & Saatchi Gulf
- Ramzi Sleiman
- المدير الإبداعي، Saatchi & Saatchi ME
- Yuste de Lucas
- المدير الإبداعي، Saatchi & Saatchi ME
- Rudy Zulkifly
- مدير الأعمال، Saatchi & Saatchi ME
- Jad Hassanieh
- Associate Business Director, Saatchi & Saatchi ME
- Lea Maalouli
- المدير الإبداعي الأول، Saatchi & Saatchi ME
- Nicolas Geahchan
- المدير الفني الأول، Saatchi & Saatchi ME
- Vitor Palma
- كاتب الإعلانات الأول، Saatchi & Saatchi ME
- Dashini Waran
- المدير الفني، Saatchi & Saatchi ME
- Alia Elwi
- Associate Design Director, Saatchi & Saatchi ME
- Joao Xavier
- Animator, Saatchi & Saatchi ME
- Daniel Masilang
- Manager Strategy and Insights, Saatchi & Saatchi ME
- Fatima Talaat
- المدير الإبداعي الأول، Saatchi & Saatchi ME
- Hash Milhan
- كاتب الإعلانات الأول، Saatchi & Saatchi ME
- Farishte Irani
- Manager Digital Delivery, Saatchi & Saatchi ME
- Biju Varughese
- Senior Producer, Saatchi & Saatchi ME
- Omar Gamal
- رئيس الإنتاج، Publicis Communications
- Shereen Mostafa
- المنتج المنفذ، Good People Production
- Omar Khalil
- المنتج، Good People Production
- Nour Abdel Latif
- Line Producer, Good People Production
- Omar Hindi
- Assistant Producer, Good People Production
- Adel Imam
- مخرج الفيلم، Good People Production
- Ahmed Bakir
- Assistant Director, Good People Production
- Shady Salah
- مدير التصوير، Good People Production
- Karim Marold
- Stylist, Good People Production
- Salma Adly
- Prop Master, Good People Production
- Mahmoud Taima
- SVP, Chief Marketing Officer CEMEA, Visa
- Tarek Abdalla
- Senior Director EMEA, Visa
- Leen Fakhreddin
- Brand Marketing CEMEA, Visa
- Tihana Begovic
- Senior Marketing Manager CEMEA, Visa
- Tala Nawfal
- Senior Director Marketing MENA & S.Asia, Visa
- Hussein Kandil
- Senior Marketing Manager, Visa
- May Karim
- Senior Marketing Manager, Visa
- Salem Seif
- Business Partner, Starcom
- Yara Nassif
- مدير الأعمال، Starcom
- Aneesha Hingorani
- المخرج، Corporate Communications, Publicis Communications UAE
- Angela Bak
- Manager, Corporate Communications, Publicis Communications UAE
- Chhaon Bahl
