Saudi Banks / السعودية / 2022التواصل الاجتماعي · الإعلانات الخارجية · الرقمي والتقنية

⁨Be Careful 2022⁩.

The first edition of #خلك_حريص, the Saudi banks' anti-fraud campaign: six fake websites that warned visitors instead of stealing from them, then a national push from roads to ATMs.

العلامة التجارية: Saudi Banks
الوكالة: Vibelab Advertising Agency
السوق: السعودية
المنطقة: السعودية
السنة: 2022

التحدي

The Saudi banks' media and banking awareness committee, with the Saudi Federation for Cybersecurity, Programming and Drones, all Saudi banks and several official bodies, launched a national campaign to raise awareness of financial fraud under #خلك_حريص ('be careful') (SPA, via Ajel).

الفكرة

The first phase was a social experiment: from 29 June to 16 July 2022 the committee and the federation ran six websites offering fake investments, courses, prizes and travel deals, which warned users instead of keeping their data. The second phase carried #خلك_حريص across digital and traditional channels: roads, malls, airports, bank screens and ATMs, influencers and content in four languages. The committee also announced an awareness bus from Riyadh to ten governorates and 800,000 awareness stickers to go out with deliveries from shipping and delivery apps (SPA). Vibelab entered the campaign at MUSE; the press names no agency.

النتائج

⁨The fake prize and competition offers drew the most interaction, more than 71,000 visits, according to the banks' committee (SPA)⁩
⁨More than 15 million people interacted with the first edition, the committee said when launching the second (Al Watan)⁩

مصدر دراسة الحالة: Ajel (SPA) المصدر ↖