⁨Deals Before Meals⁩.

⁨'Loyalty programs are slow to redeem. For today's younger generation, where waiting is a deal breaker, these apps don't stand a chance,' the case film says. So how could Kudu launch its first loyalty program without meeting the same fate?⁩

'Recognising Gen Z’s aversion to lengthy redemption processes, Kudu launched its new rewards app by offering instant rewards directly through its advertising' (Campaign Middle East). Every second of the launch film's song hid codes, turning viewing into a treasure hunt, and codes also appeared on in-store digital menus, outdoor ads, social posts and even radio spots, under the line خلي عينك على الأكواد ('keep your eyes on the codes'). Entering a code in the app redeemed the reward at once. It ran in 2024 and was entered at the SMARTIES as 'Kudu Loyalty Campaign'.