Maple Leaf Foods · Canada · 2025OOH · Social · Retail & Shopper
Look for the Leaf.
Maple Leaf Foods asks shoppers to look for a maple leaf, even when it belongs to another Canadian brand.
- Brand
- Maple Leaf Foods
- Agency
- No Fixed Address
- Market
- Canada
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Translate interest in supporting Canadian businesses into a simple cue people can use while shopping.
The idea
The brand shares its central symbol with other Canadian producers. Outdoor, social and shopping materials encourage people to look for the leaf across products, creating an open campaign that promotes a broader group of Canadian businesses.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Maple Leaf Foods
- Creative Director
- Alexis Bronstorph; Kelsey Horne
- Photography
- Jared Mason; Ethan Andrews
- PR Director
- Gail Concepcion
- Project Director
- Ashley Whitaker
- Media Agency
- FUSE Media
