NEZO Salt / United Arab Emirates / Qatar / Bahrain / 2025OOH · Retail & Shopper · PR Stunts
Look Before It's Too Late.
NEZO used its pink salt as a visual link to breast-cancer awareness across three Gulf markets.
- Brand
- NEZO Salt
- Market
- United Arab Emirates / Qatar / Bahrain
- Region
- GCC
- Year
- 2025
The challenge
Reach women during Breast Cancer Awareness Month with a reminder to prioritise their own wellbeing.
The idea
A pink-led campaign used metro stations, buses, newspaper and retailer screens in the UAE, with additional in-store and outdoor visibility in Qatar and Bahrain.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- NEZO Salt
- Media agency
- Hikaya Media Agency
- Creative agency
- Not credited in source
